About Us

Since 1998, SQUIGLE, Inc. has been making the world's best toothpaste, SQUIGLE®, to soothe and prevent canker sores and mouth ulcers. And now we are offering TOOTH BUILDER® Toothpaste, for relief from sensitive teeth, and Squigle JR, for infants and toddlers and those who love them.

In recent years, SQUIGLE Toothpaste has been judged to be the 6th most popular toothpaste on the Internet, according to ConsumerSearch.com. The top five toothpastes are all highly advertised products of the major toothpaste companies. Contrast this situation with SQUIGLE, a tiny company, which does little advertising. SQUIGLE's popularity is due entirely to the fact that SQUIGLE makes high performance toothpastes which keep their promises.

Nearly all other toothpastes contain SLS (Sodium Lauryl Sulfate), cocamidopropyl betaine, and other irritating ingredients – even the "natural" ones and the children's toothpastes. Finally, you have an alternative – SQUIGLE's Toothpastes are free of harsh abrasives, stinging flavors, irritating tartar control agents and bleaches, and of course they're free of SLS and other irritating detergents.

Also, SQUIGLE's Toothpastes have 36% Xylitol – to profoundly inhibit the growth of plaque. Plaque is the starting point for tooth decay and periodontal disease.


For maximum effectiveness, SQUIGLE Toothpastes have 36%
natural XYLITOL – to profoundly inhibit the growth of plaque.
U.S. Patents 5496541, 5900230, 8658139, and others pending.

Squigle®, Enamel Saver®, Mouth Friendly®, and Tooth Builder®
are registered trademarks of SQUIGLE, Inc.

 © 1998-2023 SQUIGLE, Inc.